![]() The scene has caused a spate of moral panics about its supposed ties to gang-related violence in the 2010s, and the localized nature of the music - which often references events that have happened IRL - has even led to it being used as court evidence in the U.K. It’s not easy, but it’s fun.” Bad reputationĭrill has not always been a genre associated with fun. “You have to actually sit there and listen to the lyrics to get it. ![]() “It’s like a code, especially for people that have never heard it before,” says Zion, who grew up in the U.K. drill’s prevalent wordplay and inside jokes - about soccer, sex, drugs, artist beef, and everything in between - are especially seductive to American ears. “Not just the accent, but the artistry involved.” “I feel like Americans love the accent and the way that British people talk,” he says. Zion, an 18-year-old TikToker who creates drill content - his account, has 787,200 followers - agrees that the level of authenticity in U.K. “We started to be a bit more authentic, brought in our own beats, and stopped trying to mimic American accents,” T says. According to T, a 17-year-old rap enthusiast from South London whose TikTok account has 138,100 followers, young people’s appetite for drill comes down to the way Brits have evolved the genre. drill’s success comes from the many enthusiasts who circulate the music on TikTok. On top of that, the production progressively got faster and moved away from the U.S. “During the early 2010s, collectives like Skengdo and AM, 410, and more crafted the sound with distinct cadences. long before this golden age of the sound,” explains British music and culture critic Nicolas-Tyrell Scott. Hits from British drill artists like “Packs and Potions” by Hazey, “TikTok” by Poundz, and “Body” by Russ Williams and Tion Wayne, have racked up millions of views on the platform, launching the artists to international fame.Īlthough the prevalence of drill music across social media is new, the genre itself is not. and drifted overseas, has been sold back to the American market through TikTok. The musical style, which started in the U.S. drill is a subgenre of rap known for its nihilistic and dark undertones and its melodic beats. “If you’ve got good visuals, it’s got more of a chance.” “All it takes is the right influencer to use a song, and it takes off,” he says. SK-47 has already had some success on TikTok: His songs “Take This Risk” and “On Smoke” have accrued tens of thousands of views on the social media platform. “If you can go viral on TikTok, then chances are you’ll have Sony and Atlantic ringing you up, because that’s what they’re looking for these days,” he explains. His aim? To go viral, preferably on TikTok.
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