![]() “The vision of the brand is to reconsider luxury with sustainability,” he says-and, in truth, what is cool always has a way of catching on. Playing in the luxury space has its limits of scale, but someone who adores a cherry-red lip balm in a rose-colored case might be moved to carry that impulse further, swapping in a much-loved reusable water bottle for emergency-thirst plastics. Rethink, his first R, is Gerlier’s mandate to “change everything nothing is impossible.” He sees habits shifting not as a result of glum nudging but through active interest. Perfection is an impossible aim instead, he’s trying to focus on materials that can readily be recycled beyond big cities, where the merits transcend greenwashing.Īt the core of it all is desire. “I’m just trying to understand how to limit the quantity of waste,” he says. Best Night Cream: RoC Retinol Correxion Anti-Aging + Firming Night Face Moisturizer, 22. /rebates/2fp2flabsolu-rouge-cream-lipstick-pimprod2030262&. The catch is that creating new aluminum carries a heavy environmental burden-but in the meantime, the itch to keep plastic out of oceans and landfills feels, to Gerlier, like a step in the right direction. Best Day Cream: StriVectin Anti-Wrinkle Peptide Plump Line Filling Bounce Serum, 89. hovers around 35 percent, compared to about 9 percent for plastic, according to the Environmental Protection Agency another familiar statistic is that nearly 75 percent of all aluminum ever produced globally is still in circulation. As Allure reported earlier this year, the rate of recycling for aluminum in the U.S. (That’s another word for the Lichtenstein treatment.) He isn’t alone among sustainability-minded beauty founders in circling around the material. A bullet-like marvel, it’s a small feat only in size-one informed by Gerlier’s visits to recycling facilities, where giant magnets pick up bits of metal off a conveyor belt of trash with an audible clang. That would be the underlying mechanism of the lipstick tube, which is now entirely made from recycled aluminum, using no plastic whatsoever. His directive could be summed up succinctly: Waste not, want.īut the latest triumph is largely hidden from view. The wooing had begun, which was exactly the goal when Nicolas Gerlier launched the haute beauté brand in the fall of 2017. ![]() It had nearly opaque color coverage that adhered well to my lips with a smooth, even layer of color that was forgiving of texture imperfections and smoothed out most of my lip lines. The brand’s refillable lipstick cases sat in a tidy row: gold, camel, pink, navy, an oxblood one monogrammed with the initials F G, all wrapped in hand-stitched leather from the same tannery used by Hermès. Lancome Sunrise Ruby (133) L’Absolu Rouge Ruby Cream Lipstick (32.00 for 0.14 oz.) is a bright, medium-dark orange-red with warmer undertones and a satin finish. Such is the crowded landscape in which La Bouche Rouge finds itself-in this case, stationed at a marble-topped counter in the center of the sprawl. It had semi-opaque pigmentation that applied evenly and smoothly to my lips without emphasizing lip texture or my lip lines. The very muchness of it all was palpable, as if the words beauty boom were rendered in a Lichtenstein comic-book font. Lancome Ruby Queen (02) L’Absolu Rouge Ruby Cream Lipstick (32.00 for 0.14 oz.) is a deep, orange-copper with moderate, warm undertones and a cream finish with light sheen. It had an incredibly smooth, lightweight, and thin (but not clingy) consistency that glided comfortably across my lips and seemed to soften most of my lip. Seemingly every recognizable company, from fashion-house juggernauts to boutique upstarts, had a presence, in the hopes of winning over tourists streaming through the 19th-century retail temple. Lancome French Touch (196) L'Absolu Rouge Cream Lipstick (2022) (32.00 for 0.12 oz.) is a brighter, medium orange-red with moderate, warm undertones and a cream finish. ![]() An escalator deposited me one floor below street level, where an immaculate grid of beauty kiosks spread out in a maze. That counter-intuitive notion-success by sitting out the game-came to mind on a recent afternoon in Paris, as I arrived at the storybook department store, La Samaritaine. What is the most sustainable brand? The answer: The one that does not exist.
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